One of the first sponsors I wrote was Meijer. Meijer has been involved in INDYCAR for some time (currently as a Penske Racing sponsor), and they're also one of my favorite "super-stores" to visit when I have to go shopping. Now, I live in a suburb of Indianapolis, so you'd think being an INDYCAR sponsor located right outside the Racing Capital of the World, their store would have some manner of IndyCar merchandise.
Sadly, this has not been the case. Sure, they'll hang the banners with the Penske Racing drivers and the like, but for actual INDYCAR or IMS merchandise, there hasn't been much. For a store that stocks both Hot Wheels and Greenlight diecast, it's pretty disappointing there hasn't been as much as one toy IndyCar in the store for over a year now.
So, aside from writing Meijer Corporate, I also wrote our local store's manager, explaining I was an INDYCAR fan and a loyal Meijer customer who really wanted to support INDYCAR through purchasing items at his store. I explained if nothing else, there were a number of toy models through Hot Wheels and the like he could stock, for starters. I explained INDYCAR fans were a loyal bunch, and that if he supported us, we'd support his store in return.
Flash forward to last weekend, on a Sunday evening grocery run to our Meijer. I decided to look in the toy section with the kids, which is when I saw this:
I wrote a followup note to my local store manager, providing him the receipt from purchasing the IndyCar diecast cars they currently had in stock). If you're in the Noblesville, Indiana area (and I know at least a couple of you are), feel free to add your voice by sending a letter to:
Attention: Store Manager
17000 Mercantile Blvd
Noblesville, IN 46060
Thanks for helping out, and remember: you never know what action will put an effort over the top.